Testimonials
I will continue to write business with Holloway Friendly as frequently as possible.
As an adviser that has worked closely with Holloway Friendly over the past 18 months here is some feedback from my experience. Everyone who I have dealt with has been incredibly professional and dedicated, especially Beccy! Every time I’ve had a silly question or query she’s very reliable and always get a quick response back. From an adviser’s point of view the communication from your side to me is top notch and anything I ask is never too much, and I believe this has helped me in my adviser journey, by broadening my knowledge and giving me more confidence (which I severely lacked).
Holloway Friendly are the provider which I 90% of the time recommend. It is a simple application process, you usually offer the highest maximum amount allowable to the client and your rapid turnaround times on underwriting terms really stand out. I will continue to write business with Holloway Friendly as frequently as possible.
Georgia
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October 2024
Thanks to Adam and his team
Thanks to Adam and his team for booking in and delivering the training. I’ve found the proactive and personal demeanour he carried refreshing. He specifically tailored the session to my needs and was able to offer invaluable knowledge and insight to ultimately benefit my business and hopefully Holloway Friendly too.
Fraser
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November 2024
Thank you, April!
I called to ask if I could amend some quotes for a client. April was amazingly quick, efficient and very friendly. Brilliant customer service!
Thank you, April!
Victoria
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August 2024
Incredible staff who make the difference day in day out
I have the pleasure of working with Holloway Friendly regularly as a broker and must say the experience across the board with the team is exemplary. May is always approachable and on hand to help.
I have had a particular case that needed action quickly and must say that Katie and Rebecca have been incredible, I had the pleasure of speaking with Rebecca who not only checked but went above and beyond to chase down the status for me and Katie then even called to let me know terms were coming. Outstanding frankly and shows the mindset of Holloway Friendly which needs more recognition for their can-do attitude. A fantastic experience all round!
Alex
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August 2024
Making income protection easier to talk about!
At Caspian, we really value the way Holloway Friendly approach their marketing. Their communications are clear, modern, and genuinely useful for advisers.
What we appreciate most is the tone. Everything is written in a way that’s easy to understand and just as easy to explain to clients. That makes a real difference in day-to-day conversations.
Their LinkedIn presence is another strong point. Posts are consistent, engaging, and easy to share, with messages that always land clearly. The same goes for their website and literature – it’s fresh, straightforward, and never overcomplicated, which is a real help when time is limited.
They also take care to focus on what advisers actually need. The materials are relevant, practical, and aligned with real client conversations. Achieving all of this with a small in-house team makes it even more impressive.
In our view, Holloway Friendly’s marketing adds real value. It helps advisers, it helps clients, and it makes income protection easier to talk about. That’s why we appreciate the work they’re doing
Mike Donohoe, Director and Head of Business Protection, Caspian Insurance
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November 2025